Appetite for Crayons

Brand Guidelines v1.0

Appetite for Crayons is an AI company that builds intelligent automation products for businesses. We combine creative energy with cutting-edge artificial intelligence — serious technology that doesn't take itself too seriously. Our brand reflects who we are: bold, inventive, and undeniably human in our approach to AI.

Legal Entity: KMD Squared LLC

1. Logo

The primary logo features five crayons arranged in a fan pattern with neural network connection nodes at their tips — representing the fusion of creativity and artificial intelligence. The "AI" badge reinforces our core identity.

Logo Usage Rules

Do

Use on dark backgrounds (#0A0A0F or similar)
Maintain clear space equal to 1x the "AI" badge width
Use the full logo for primary branding
Icon mark (crayons only) acceptable for small sizes

Don't

Place on busy or low-contrast backgrounds
Stretch, rotate, or alter the proportions
Remove the AI badge from the full logo
Use below 120px width (use icon mark instead)

2. Color Palette

Our palette blends deep, techy darks with vibrant crayon-inspired accents. The primary purple-to-cyan gradient is our signature.

Primary Colors

Primary

Crayon Purple

#6C3CE9

CTAs, links, accents

Secondary

Circuit Cyan

#00D4FF

AI elements, highlights

Background

Deep Space

#0A0A0F

Primary background

Surface

Card Dark

#15151F

Cards, panels

Crayon Accent Colors

Crayon Red

#FF4757

Alerts, energy

Crayon Yellow

#FDCB6E

Coming soon, warm

Crayon Green

#00E676

Success, live status

Crayon Lavender

#A29BFE

Secondary accent

3. Typography

We use Inter as our primary typeface — clean, modern, and highly readable at all sizes. It carries authority without feeling corporate.

Heading 1 — Inter 900

Creative Intelligence.

Heading 2 — Inter 700

AI That Works While You Sleep

Body — Inter 400

Appetite for Crayons builds intelligent automation products that help businesses grow. From AI-powered answering services to dispute guidance tools, we bring creative solutions to real-world problems.

Accent / Labels — Inter 600, Uppercase, Tracked

Coming Soon · New Product · Live Now

4. Brand Voice

We sound like a smart friend who happens to build AI. Confident but not cocky. Technical but accessible. We use plain language, short sentences, and inject personality where it fits. We never talk down to our audience.

We Sound Like

"Aria picks up when you can't. Every call, every time."
"AI that actually works — built for real businesses."
"Stop missing calls. Start closing deals."

We Don't Sound Like

"Leveraging cutting-edge synergies in AI transformation..."
"Our revolutionary platform disrupts the paradigm..."
"Please do not hesitate to reach out at your convenience..."

5. Product Portfolio

📞

Aria

Live

AI-powered answering service. Never miss a call. Aria handles inbound calls, books appointments, answers FAQs, and routes urgent matters — 24/7.

⚖️

Socrates Crayon

Coming Soon

AI-powered dispute guidance tool that helps non-lawyers navigate HOA disputes, debt collection, and harassment situations with clear, educational guidance.

🔒

Anonymizer

Coming Q2 2026

AI-powered document processing that keeps sensitive data inside your firm. Detects 38+ PII types, replaces with synthetic data, analyzes safely, then restores originals. Bar-compliant with full audit trail.

6. Signature Gradient

Our signature is the purple-to-cyan gradient. Use it for CTAs, hero sections, and brand moments.

THE GRADIENT

CSS: background: linear-gradient(135deg, #6C3CE9, #00D4FF);

7. Quick Reference

Company Name	Appetite for Crayons
Legal Entity	KMD Squared LLC
Primary Font	Inter (Google Fonts)
Primary Purple	#6C3CE9
Primary Cyan	#00D4FF
Background	#0A0A0F
Tagline	Creative Intelligence. Real Results.